Privacy Policy
This Privacy Policy explains how Hunch Tarot (“Hunch”, “we”, “us”) handles personal information when you use hunchtarot.com, app.hunchtarot.com and related Hunch services (the “Service”).
Important: Hunch may store your account information, prompts, conversations, photos, uploads and generated content so we can provide the Service, keep your history available, personalise your experience, protect the Service and improve our products. We do not keep personal information indefinitely merely “just in case”; retention is tied to the purposes described below and applicable law.
1. Information we collect
Depending on how you use Hunch, we may collect:
- Account and profile information, such as your name, username, email address, preferences and account identifiers.
- User content, including prompts, messages, tarot questions, text, photos, selfies, images, documents and other files you upload or submit.
- Generated content, including generated tarot cards, readings, images and other outputs associated with your account or session.
- Usage and technical information, such as device, browser, IP address, approximate location derived from IP, logs, referral information, feature usage and interaction events.
- Payment and subscription information. Payment card details may be handled by payment providers; we may receive transaction, plan, billing-status and subscription metadata.
- Support and safety information, including messages you send to support and information used to prevent abuse, fraud or security incidents.
2. Photos and facial images
When you upload a photo or selfie, we process the image to provide image-generation, personalisation and related Service features. A facial image is personal data when it relates to an identifiable person. We do not describe ordinary photo processing as biometric identification unless we specifically use technical processing to uniquely identify or authenticate a person.
You should only upload photos you have the right to use. If a photo depicts another person, you are responsible for having an appropriate legal basis or permission to submit it.
3. How we use personal information
We may use personal information to:
- provide, operate and personalise Hunch;
- generate, edit, store and deliver tarot cards, readings, images and other outputs;
- save your history, preferences and account state;
- maintain continuity across sessions and devices where supported;
- process subscriptions, transactions and customer support;
- measure product performance, diagnose errors and improve features;
- detect abuse, fraud, security threats and violations of our Terms;
- comply with legal obligations and enforce our rights; and
- create aggregated or de-identified analytics that no longer identifies you.
4. Lawful bases
Where UK data-protection law applies, we rely on one or more lawful bases depending on the activity:
- Contract — where processing is necessary to provide features you request or manage your account/subscription.
- Legitimate interests — for purposes such as service security, fraud prevention, analytics, debugging and improving the Service, where those interests are not overridden by your rights.
- Consent — where required, including for certain optional features or communications.
- Legal obligation — where we must retain or disclose information to comply with law.
5. Service providers and AI providers
We may share or make information available to vendors that help us operate the Service, such as cloud hosting, storage, analytics, payments, communications, security and AI/image-generation providers. Those providers may process your prompts, photos or other content when necessary to perform the requested feature.
We may also disclose information in connection with a merger, financing, acquisition, reorganisation or sale of assets, subject to applicable law and appropriate protections.
6. International transfers
Some providers may process information outside the United Kingdom. Where UK transfer rules apply, we use an available legal transfer mechanism, such as UK adequacy regulations or appropriate contractual safeguards, and carry out required transfer assessments where applicable.
7. How long we keep information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing account history, maintaining the Service, meeting legal/accounting requirements, resolving disputes, enforcing agreements and protecting security.
Retention periods vary by data type and context. We may keep limited information for longer where required by law, necessary for security/fraud prevention, or retained in backups for a limited period before deletion or overwriting. When information is no longer needed, we delete or anonymise it where practicable.
8. Product improvement
We may analyse usage, errors, feature interactions and other service data to improve Hunch. We may use de-identified or aggregated data for research, analytics and product development.
We do not rely on this Privacy Policy alone as blanket permission to use identifiable private photos or sensitive personal content for unrelated purposes. If we want to use identifiable user content for a materially different purpose that requires consent or another notice, we will provide the appropriate notice or choice.
9. Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict or object to certain processing, request portability, withdraw consent where consent is the basis, and complain to a data-protection authority.
UK users may complain to the Information Commissioner’s Office (ICO). You may first contact Hunch through the support channel available in the Service so we can try to resolve the issue.
10. Security
We use technical and organisational measures designed to protect personal information. No online service can guarantee absolute security, and you should avoid uploading information you do not need Hunch to process.
11. Children
The Service is not intended for children under 13. Where local law requires a higher age or parental consent for data processing, we apply the applicable requirement.
12. Changes to this Policy
We may update this Policy as the Service, law or our practices change. The effective date above identifies the current version. Material changes may be communicated through the Service where appropriate.
13. Contact
YKVLV LTD, trading as Hunch Tarot, is the operator of hunchtarot.com and app.hunchtarot.com. For privacy requests, contact info@hunchtarot.com.